How to Stand Out as a Consultant During “The Great Resignation”
According to the U.S. Bureau of Labor Statistics, 4 million Americans quit their jobs in July 2021. “Resignations peaked in April and have remained abnormally high for the last several months, with a record-breaking 10.9 million open jobs at the end of July.”-Harvard Business Review
With so many professionals leaving the workplace to start their own companies, freelancers, consultants, and fractional execs have been marketing themselves more frequently. Digital Marketing and Virtual Assistants are now “6-figure side hustles” and Customer Service Representative needs are increasing. With the nature of the world and how we work changing forever, are you contemplating how to differentiate yourself as a consultant? The internet has the answers to most questions. Self-made gurus can easily research and compile information for redistribution to build a brand. However, your differentiating factor will be your ability to provide strategy and innovation.
Thought leadership will build your audience. Consistent content they can use will keep them around. Now you may be wondering, what should I sell aside from my consulting services? If choosing to sell deliverables, research the going rates of them because the DIY economy is bringing more and more competition depending on your target niche. Having a repeatable “How-To” process in the form of an online course, e-book, or training group, are ways to open up revenue streams. If you decide to productize your expertise, research your competition, and sales funnel strategy.
Now more than ever is the time to get clear on what you offer and who you offer it to. Remember, the riches are in the niches. Here are a few additional tips:
Offer referral incentives
Guest blog & podcast
Utilize Email Marketing
Maintain a Social Media Presence
Network with purpose
If you need help making the transition from “Corporate to Consulting” call me today 404-919-4179.